Black cab firm fails to overturn trademark ruling

The London Taxi Company has failed in its bid to overturn a High Court ruling which found that black cabs were not distinctive enough to be a trademark.

Court of Appeal Judges Lord Justice Kitchin and Lord Justice Floyd agreed with the January 2016 ruling that the shape of the cars lacked “distinctive character” and was not a “valid registered trademark”.

However, Lord Justice Floyd indicated that the case may be considered in the Supreme Court.

The London Taxi Company – now known as the London Electric Vehicle Company (LEVC) – sought to have the judgment overturned so that it could claim “exclusive rights” to the famed London black cab, it is reported.

It had alleged that rival cab firm Frazer-Nash and Ecotive had deliberately created an electric-powered cab that resembles its fleet. But the ruling means the automotive partners will now be allowed to start production of their own model.

LEVC launched its own electric cab in October, after Chinese parent firm Geely invested £325 million into the company.